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            • 強大詞語,降低傳播營銷成本
            • 強大名稱,帶來效益的品牌資產
            • 專注命名定位,命名行業標桿
            • 360全勝命名法,成就強大品牌
            強大詞語戰略
            公司起名 品牌命名 戰略定位 強大形象 產品開發 營銷傳播 強大全案

            安用

            兒童安全座椅先行者

            背景:

                中國是世界上更大的兒童安全座椅生產基地,但是每年生產量超過1500萬的座椅僅有22%是國內市場,其余的遠銷海外。在德國,兒童安全座椅使用率在90%以上,國內則僅為個位數,市場前景廣闊,而國內諸多政策法規的實行和即將完善將更進一步推動國內兒童座椅的市場發展。從2014年以來,上海、山東、深圳已經出臺強制使用兒童安全座椅的地方法規,南京、重慶等地方正在加緊修訂強制使用兒童安全座椅的地方性條例,這些舉動都將為全國范圍立法的實施打下堅實的宣傳鋪墊基。預計2017至2022年,中國兒童座椅市場將會出現爆炸性增長,臥式和后向式座椅將會有明顯份額的增長。
            Background:
                China is the world's largest production base for child safety seats, but only 22% of the seats produced more than 15 million a year are in the domestic market, while the rest are exported overseas. In Germany, the use rate of child seat is more than 90%, while in China it is only single digit, which has a broad market prospects. The implementation and imminent improvement of many domestic policies and regulations will further promote the development of domestic child seat market. It is expected that from 2017 to 2022, China's children's seat market will have explosive growth, horizontal and backward seats will have a significant share of growth.
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            洞見:

                   隨著私家車在中國的普及,兒童安全乘車逐漸成為一個大家關注的問題;相信中國的家長們也會對于兒童安全乘車的意識會越來越強,將為中國家長提供值得信賴的兒童安全座椅;雖然標準出臺較晚,但中國兒童汽車安全座椅市場潛力巨大,未來中國的兒童汽車安全座椅市場無可限量。但值得注意的是,就全國來講,我國兒童安全座椅的平均使用率還不足5%,這與發達國家使用率超過90%的情況相比,差距顯著。雖然從兒童安全座椅的消費上來看,中國仍屬消費小國,但是在生產環節中,中國可是國際上的“老大哥”。中國是世界上更大的兒童安全座椅生產基地,每年生產超過1500萬個座椅,近80%的兒童座椅來自中國制造。
            Insight:
                   With the popularity of private cars in China, children's safe riding has gradually become a concern; I believe that Chinese parents will become more and more aware of children's safe riding and will provide trustworthy children's safety seats for Chinese parents; although the standard was introduced later, the market potential of children's car safety seats in China is huge, and children's car safety in China in the future will become more and more important. There is no limit to the market for all seats. However, it is worth noting that the average utilization rate of children's safety seats in China is less than 5%, which is significantly different from that in developed countries where the utilization rate is more than 90%. Although China is still a small consumer country in terms of the consumption of children's safety seats, it is the world's "big brother" in the production chain. China is the world's largest production base for children's safety seats, producing more than 15 million seats annually. Nearly 80% of the world's children's seats are made in China.

             解決:

                   安用,名稱構思巧妙,用字獨特,其核心創意理念源自“安全,放心使用”, 以此來體現兒童安全座椅的功能屬性,安用是強大詞語,是讀一遍就能記住的好名字。"安"字有安全、平安、安心的美好寓意;"用"字有用心、使用之意。安用有“安全使用”的美好寓意,用于兒童安全座椅品牌名稱尤為適合,把消費者在兒童安全座椅行業更關注的“安全”訴求進行放大,直指行業核心訴求,把功能屬性提升到安全高度,能夠快速被目標消費者所識別與認知,并能快速占據目標受眾的心智資源,有利于品牌度和美譽度的快速形成,以此樹立兒童安全座椅的行業新高度,并使之明顯區隔于其他競爭對手。品牌如何能被快速認知和識別,先知實戰總結的戰略印記是有效的提高品牌被認知、被識別的落地方法,安用是所有人都有認知的強大詞語,是大家耳熟能詳的強大詞語。這個強大詞語大大的提高了品牌的認知度。并且是可描述的、可識別的,在口耳相傳的傳播方面,先知為安用做的品牌全案策劃高認知度,是有戰略意義的,是有巨大的勢能在的,能夠節省大量的傳播和營銷成本,還能累積品牌資產。
            Solution:
                   Safe use, ingenious name design, unique words, its core creative concept comes from "safety first, safe use", in order to reflect the functional attributes of children's safety seats, safe use is a powerful word, is a good name that can be remembered after reading. The word "An" has a good meaning of safety, safety and peace of mind, while the word "Use" has a meaning of intention and use. Safe use has the good meaning of "safe use", which is especially suitable for the brand name of children's safety seats. It enlarges consumers'most concerned "safety" appeal in the children's safety seats industry, directly points to the core appeal of the industry, promotes the functional attributes to a safe level, can be quickly recognized and recognized by the target consumers, and can quickly occupy the mental resources of the target audience. It is conducive to the rapid formation of brand awareness and reputation, so as to establish a new height in the industry of child seat, and make it clearly separated from other competitors. How can a brand be quickly recognized and recognized? The strategic imprint summarized by the prophet is an effective way to improve the brand's recognition and recognition. Amplification is a powerful word that everyone has a knowledge of. It is also a powerful word that everyone knows well. This powerful word greatly improves the brand awareness. And it is descriptive and recognizable. In the aspect of word-of-mouth communication, the name has high awareness, strategic significance, great potential, can save a lot of communication and marketing costs, and can also accumulate brand assets.

            Perspectives

            瑞意投資RAISSUN

            瑞意投資RAISSUN

              項目背景: 北京時代華人投資有限公司,是國內一家涉及房地產、金融等投資

            培頓

            培頓

              項目背景: 教育培訓市場正向更加細分的趨勢邁進,高、中、低不同層次的培訓

            燕謠

            燕謠

              背景: 山東屢見屢鮮超市有限公司于2016年成立,注冊資金1000萬元,是山東元邦

            Work

            龍頭品質, 中國氣質
            專業戰略定位命名及品牌全案策劃公司
            已幫助5000多家客戶實現品牌夢想
            90年代,鷹隼試翼……
            命名及品牌全案代表品牌
            新世紀,披荊斬棘……
            奠定國內定位命名行業發展
            今天,成就現在……
            堅持商業與美的融合
            明天,改變未來……
            開拓品牌整合命名及全案新方向
            關于先知中國
            先知中國——中國更專業的命名及全案策劃機構,重新定義了中國命名行業,并提升了命名定位的行業發展。
            先知專注于品牌塑建和品牌提升,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
            先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了命名和戰略定位。今天,我們不斷超越自己,為行業格局確立發展方 向。
            命名之道,唯有先知。
            先知一步,成就偉業。

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